No, the Drive Smarter app is free to download and use.  All users who use Drive Smarter in conjunction with compatible Cobra devices, such as the SC-series Dash Cams, are entitled to free service at the Standard level - video recordings created via the Dash Cams and uploaded directly by the Dash Cams or the Drive Smarter app are stored up to 7 days from creation.  The storage limit per user is 5 GB.  Stay tuned for Premium services and features in the upcoming months.